Analytics Consulting For Home Services Businesses
Pairing Technical Expertise With Industry Experience
Customer Data
Sales and Field Data
Sales and Field Data
If you already have all the data you need on your customers, let's use it. If not, let's get it!
Sales and Field Data
Sales and Field Data
Sales and Field Data
You have some form of FSM and CRM data. Use it to discover what's working, what's not, and WHY.
Customer Care Data
Sales and Field Data
Customer Care Data
You know that it costs more to acquire a new customer than to retain an existing one. Use your data to earn more repeat business!
About YOU
You are...
- an owner or leader accountable for strategic decisions in a home services business.
- currently maintaining quantitative data on your customers and jobs.
You need...
- to transform your data to be more accurate and usable throughout your business.
- analytic support within the context of YOUR operations.
You want...
- to increase customer profitability.
- to use your data to create a strategy with the greatest impact on YOUR business.
- a single point of contact to understand your problem, do the technical work, and set you up to maintain progress on your own.
You are DONE with...
- patches to broken processes
- struggling to make the direct connection between your costs and revenue
- unfulfilled promises of higher profit through more lead volume
About SPUD
My name is Cortney Lantry. I started SPUD after years as an in-house statistician in the home services industry. While supporting marketers in that space, I saw daily that good marketing relies on quality customer data from the business. And high response rates only translate to bottom-line growth if you have strong and consistent processes to convert the leads and serve your customers exceptionally. I learned to ask questions about all things that happen after the “phone rings.” That’s where I help home services leaders today.
The mission:
- Ensure that the data you use to make decisions isn’t garbage.
- Use analytics to improve service, customer profitability, and return on spend.
- Help you establish repeatable processes to get more out of your investments.