Does this sound familiar?
Poor Visibility
You have tons of data, but your teams can't seem to get to exactly what they need for the desired impact.
Decisions Base On Insufficient Data
You set KPI targets set based on an arbitrary increase over past performance or choose your success metrics based on instinct or best practices alone.
Inaccurate Information
You have reports and metrics but don't use them becuase they're unreliable and don't accurately account for your operational nuances.
Emphasis On Reporting vs. Action
You have reporting solutions but your team is bogged down chasing daily fluctuations and fixing quality issues. You're ready to put the pieces together to test and grow.
What if you could
go beyond reporting?
Working with SPUD
Get Started Right Away
When you subscribe and make your first request, work begins the next business day. There's no scope development and no extended onboarding process.
Expertise On Demand
I know the data challenges that come with a growing (organically or through acquisitions) home services business You can benefit from 20 years of data management and analytics experience immediately and for only as long as you like (cancel anytime).
Less Commitment Than a Full-time Hire
In terms of both time (recruiting, interviewing, training) and money (salary, benefits), I offer the benefits of a dedicated analyst with less investment required from you.
Simple Engagement
We use Trello and an occasional call. You make requests. I make suggestions. It all goes onto the board. I manage all of the tasks and keep them moving for you. You have constant visibility and can adjust the the queue at any time.
Analytics Subscription
Unlimited analytics and strategy requests to transform the way you make decisions.
Subscribe to a plan
Pick the plan that's best for you and cancel anytime.
Make a request
Create your own or choose from a set of recommendations.
See the results
Requests are completed within 3 business days on average.
Build a data culture.
Grow profit.
As a business operating the trades, you're amassing valuable data. It's generated through your marketing, call centers, field operations, customer feedback programs, accounting, and so on. You're leaving money on the table if you haven't found a way to pull it all together to transform your company. First, your data must be ACCURATE so that it can guide you in the right direction. Using accurate data, reporting shows us WHAT is happening. Analytics looks deeper to discover WHY it's happening and HOW to make a change. As you set yourself up with these tools, you'll establich a culture of analytics...a company that uses experience and science to never stop learning and growing.
Use analytics to...Inform decisions ➡️ Take action ➡️ Drive down costs ➡️ Increase revenue ➡️ Increase profit.
Start using data to your advantage.
Choose your level of involvement and communication.
Know that someone is focused on your data and analytics so you don't have to be.
Below is a list of specific services.
Data Audits
Custom SOPs
Custom Reporting
Data Management Guidance
Data Visualization
KPI Benchmarking
Conversion Funnel Analysis
Deep-Dive Analytics
Analytics Strategy Development
Data Clean-Up *
Interactive Dashboards *
Data Culture Building *
Essential Service
Premium Service *
Build Intentionally
PRICING
Get started with SPUD today
Subscribe to a plan or book a call to get your questions answered.
Essentials
$2,500/mo
◕ Unlimited analytics requests
◕ One request at a time
◕ Dedicated analyst
◕ Essential services
◕ Easy credit card payments
◕ Cancel anytime
* Recommended for businesses looking to get started with analytics.
Premium
$4,000/mo
◕ Monthly strategy calls
◕ Data culture building
◕ Premium services
◕ Unlimited analytics requests
◕ One request at a time
◕ Dedicated analyst
◕ Essential services
◕ Easy credit card payments
◕ Cancel anytime
* Recommended for companies that are ready to incorporate analytics throughout the business and leadership strategy.
What are your Big Questions?
Big Questions are the ones that nag at you for months. You know you're collecting tons of data and you have countless reporting options, but you're not sure how to piece it all together to get the answers you need to make a change. These are the types of questions that predictive analytics can answer.
How much impact does customer satisfaction have on our revenue?
Which customers are likely to cancel membership, and how can we save them?
How can we increase average revenue per job?
How can we grow repeat business?
How can we capture more missed revenue?
Is there a segment of customers that’s consistently most profitable for us?
What distinguishes top CSRs or technicians?
Can we use forecasting to better prepare for the next 12 months?
About
I'm Cortney Lantry, founder of SPUD. In 20 years as a statistician, I've worked with a great variety of businesses data (survey, research, marketing, operational, financial). In the home services industry, I've helped business from a wide range of sizes ($1 million to $5 billion annual revenue).
Over time, I've seen that having strong analytics skills and advanced techniques isn't enough to translate data into growth. Those skills MUST be combined with an understanding of how the business operates, both in terms of revenue models and internal processes and decision-making. Simply discovering the story the data is telling doesn't transform a company. Creativity and definitive action guided by that story is what creates change. That's how I help my clients through SPUD.
I deliberatley keep my client list small so that I can serve well. Knowing my clients' goals and processes allows me to consistently bring new ideas and data discoveries in addition to delivering on their day-to-day requests.
Not sure?
I work with a very small number of clients at a time and take on no more than one new client in a given month. If you think you might be interested but have questions or just want a human conversation before subscribing, go ahead and book a call. I'd love to meet you and decide together if we're a good fit.